{"id":2638,"date":"2015-11-18T16:52:00","date_gmt":"2015-11-18T15:52:00","guid":{"rendered":"http:\/\/herbal.es\/en\/?page_id=2638"},"modified":"2016-11-28T14:02:47","modified_gmt":"2016-11-28T13:02:47","slug":"our-company","status":"publish","type":"page","link":"https:\/\/herbal.es\/en\/our-company\/","title":{"rendered":"Our company"},"content":{"rendered":"

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<\/div>
<\/span>OUR COMMITMENT<\/span><\/div><\/div>
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The passion for natural extracts is Herbal Hispania’s<\/strong> raison d’\u00eatre. Ever since its inception Herbal Hispania had a very clear vision of where to be within the cosmetic sector and its brand values: maintaining a strong link between Mother Nature and skin and hair care<\/strong>, providing high quality products based on the benefits of plants.<\/p>\n

Since then, the strategy and efforts have focused on combining state of the art dermo-cosmetic technology with the results that natural ingredients provide<\/strong> in this field. The goal was to create effective products that, at the same time, were a source of pleasure for the senses, thanks to their therapeutic and aromatic properties as well as being especially kind to the skin, hair and the environment. This objective has been met throughout the history of the company and it continues to be achieved up to this day.<\/p>\n

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<\/div>
<\/span>OUR BRANDS<\/span><\/div><\/div>
<\/div>[vc_row_inner][vc_column_inner width=”1\/4″][vc_single_image image=”3552″ img_size=”full” alignment=”center” onclick=”custom_link” link=”\/en\/professional-care\/”][\/vc_column_inner][vc_column_inner width=”1\/4″][vc_single_image image=”3553″ img_size=”full” alignment=”center” onclick=”custom_link” link=”\/en\/professional-treatment\/”][\/vc_column_inner][vc_column_inner width=”1\/4″][vc_single_image image=”3554″ img_size=”full” alignment=”center” onclick=”custom_link” link=”\/en\/bionature\/”][\/vc_column_inner][vc_column_inner width=”1\/4″][vc_single_image image=”3555″ img_size=”full” alignment=”center” onclick=”custom_link” link=”http:\/\/pharmalinegroup.com\/en\/”][\/vc_column_inner][\/vc_row_inner]
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<\/div>
<\/span>MILESTONES<\/span><\/div><\/div>
<\/div>[vc_tabs interval=”0″][vc_tab title=”1980″ tab_id=”babd0b83-f7aa-10″][vc_row_inner][vc_column_inner width=”1\/2″][vc_column_text]<\/p>\n

A renowned French biochemist<\/strong>, working in Paris for an important cosmetics firm, introduced in Spain the brand Herbal<\/strong> hair care products. Among them is the first line of shampoos and hair conditioners in professional format and quality for home use.<\/p>\n

Hair care products are a real success since the consumer’s response is immediate, rapidly comparing its efficiency to those used in hair salons.<\/p>\n

In just a few months, Herbal products conquer the shelves of the first national retail channel: perfumeries.<\/p>\n

Following this great success, the distinguished biochemist forms an alliance with an equity partner.<\/p>\n

The result of this is the founding in Barcelona of one of the largest factories in Spain, which goals are the expansion of the product lines and manufacturing for other brands.<\/p>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_single_image image=”2029″ img_size=”full” alignment=”center”][\/vc_column_inner][\/vc_row_inner][\/vc_tab][vc_tab title=”1981″ tab_id=”d9ec7018-f644-5″][vc_row_inner][vc_column_inner][vc_column_text]<\/p>\n

Juan Antonio Canovas<\/strong> joins the Herbal Sales Department to lead their cosmetics and perfumery division.<\/p>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_tab][vc_tab title=”1983″ tab_id=”1441882320229-2-7″][vc_row_inner][vc_column_inner width=”1\/2″][vc_column_text]<\/p>\n

The new group goes through serious economic difficulties which also affect the flourishing growth of the Herbal lines.<\/p>\n

Juan Antonio C\u00e1novas<\/strong> decides to clinch the deal of the cosmetics and hygiene division acquiring the brand and the production unit, starting a new professional stage as entrepreneur.<\/p>\n

Herbal star products are the conditioner creams, prepared from herbal extracts, hairdresser’s quality and specialized for every hair type and need.<\/p>\n

They quickly reach the shelves of many perfumeries and remain in the top sales ranking for several years.<\/p>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][\/vc_column_inner][\/vc_row_inner][\/vc_tab][vc_tab title=”1985″ tab_id=”1441882338778-3-5″][vc_row_inner][vc_column_inner width=”1\/2″][vc_column_text]<\/p>\n

An important strategic turnaround was decided and the production unit is completely dismantled in order to focus all efforts on the commercial and marketing divisions.<\/p>\n

. Meanwhile, the brand continues to evolve and researching to create innovative hair care products.<\/p>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_single_image image=”2036″ img_size=”full” alignment=”center”][\/vc_column_inner][\/vc_row_inner][\/vc_tab][vc_tab title=”1990″ tab_id=”1441882341234-4-6″][vc_row_inner][vc_column_inner width=”1\/2″][vc_column_text]<\/p>\n

A decisive year for Herbal. The company decides to define a clear business philosophy, oriented towards the development of products based on natural ingredients and high quality formulas with the clear aim of offering end clients high-end products which, so far , could only be available in beauty salons and hairdressers at very high prices.<\/p>\n

The aim, is to reach consumers with quality hairlines, channelled through the mass market at affordable prices.<\/p>\n

For this reason, Herbal Cosmetics<\/strong> partnership was founded under the direction of Juan Antonio C\u00e1novas<\/strong>.<\/p>\n

At the same time, the product ranges are expanded launching the first specialty hair conditioner in 1 litre formats and innovative oval packaging decorated with four-colour printed labels and innovative stamping techniques which until then were only used in luxury products.<\/p>\n

The mix that these formulas with the highest quality ingredients and revolutionary presentation gave an unprecedented success in its category.<\/p>\n

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They were the first hair conditioners in oval labelled bottles with caps that could dispense the needed dose.<\/p>\n

On that date, the bottles which existed on the market were cylindrical, printed directly on the container by screen printing inks and screw caps.<\/p>\n

[\/vc_column_text][vc_single_image image=”2044″ img_size=”full” alignment=”center”][\/vc_column_inner][\/vc_row_inner][\/vc_tab][vc_tab title=”1991″ tab_id=”1441882405002-5-5″][vc_row_inner][vc_column_inner][vc_column_text]<\/p>\n

The company starts the body products division launching the first Herbal dermatologic gels for sensitive skin and the first 2 in 1 shampoo-gel in the market.<\/p>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_tab][vc_tab title=”1992″ tab_id=”1441882406610-6-4″][vc_row_inner][vc_column_inner][vc_column_text]<\/p>\n

\"1992\"<\/p>\n

The first line of shampoo treatments and specific care for the mass market made of high quality plant extracts and 1 litre formats, is launched.<\/p>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_tab][vc_tab title=”1994″ tab_id=”1441882407786-7-3″][vc_row_inner][vc_column_inner width=”1\/2″][vc_column_text]<\/p>\n

In February Herbal Cosmetics becomes Herbal Hispania S.L.<\/strong><\/p>\n

A new R & D Department starts in order to develop new products focused on the benefits of plants, marketing for the first time hair masks in jar format, with jojoba oil and shea butter, which were primarily a commercial success and marked a milestone in a hair masks nonexistent market.<\/p>\n

Alongside the renewed hair conditioner and shampoo’s new large format line, a new commercial success is achieved by extending the brand to key mass market perfumery chains.<\/p>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_single_image image=”2050″ img_size=”full”][\/vc_column_inner][\/vc_row_inner][\/vc_tab][vc_tab title=”1996″ tab_id=”1441882465137-8-0″][vc_row_inner][vc_column_inner width=”1\/2″][vc_column_text]<\/p>\n

Herbal opens a new division focused on the Parapharmaceutical sector and Pharmaline<\/strong> brand launches in the Spanish market, with the mission to position itself as a specialist skin care brand with a natural dermo-cosmetic approach.<\/p>\n

For this purpose, it is introduced in this segment through the launch of the Sensitive line, with the goal of helping people with severe problems associated with skin hypersensitivity such as redness or peeling.<\/p>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_single_image image=”2053″ img_size=”full”][\/vc_column_inner][\/vc_row_inner][\/vc_tab][vc_tab title=”1998″ tab_id=”1441882466730-9-1″][vc_row_inner][vc_column_inner width=”1\/2″][vc_column_text]<\/p>\n

Market launch of the first Pharmaline atopic skin’s treatment gel in perfumery channels.<\/p>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_single_image image=”2055″ img_size=”full”][\/vc_column_inner][\/vc_row_inner][\/vc_tab][vc_tab title=”2003″ tab_id=”1441882509057-10-7″][vc_row_inner][vc_column_inner width=”1\/2″][vc_column_text]<\/p>\n

Launches the first two-phase capillary hair repair 500ml marketed in FMCG.<\/p>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_single_image image=”2057″ img_size=”full”][\/vc_column_inner][\/vc_row_inner][\/vc_tab][vc_tab title=”2005″ tab_id=”1441882525986-11-2″][vc_row_inner][vc_column_inner width=”1\/2″][vc_column_text]<\/p>\n

Solar capillary line consisting of three products are launched:<\/p>\n

    \n
      \n
    • Conditioner<\/li>\n
    • Mask<\/li>\n
    • Repairer<\/li>\n<\/ul>\n<\/ul>\n

      [\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_single_image image=”2059″ img_size=”full”][\/vc_column_inner][\/vc_row_inner][\/vc_tab][vc_tab title=”2008″ tab_id=”1441882527434-12-2″][vc_row_inner][vc_column_inner width=”1\/2″][vc_column_text]<\/p>\n

      Market launch of the Bionature<\/strong> collection, Herbal’s more natural line.<\/p>\n

      [\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_single_image image=”2061″ img_size=”full” alignment=”center”][\/vc_column_inner][\/vc_row_inner][\/vc_tab][vc_tab title=”2010″ tab_id=”1441882574498-13-9″][vc_row_inner][vc_column_inner][vc_column_text]<\/p>\n

      Creation of the Herbal Cosmetics<\/strong> line for the comprehensive hair treatment, developed exclusively for Carrefour<\/strong>.<\/p>\n

      [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”2\/3″][vc_empty_space][vc_single_image image=”2064″ img_size=”full” alignment=”center”][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][\/vc_row_inner][\/vc_tab][vc_tab title=”2011″ tab_id=”1441882578211-14-10″][vc_row_inner][vc_column_inner width=”1\/2″][vc_column_text]<\/p>\n

      Launch of the Professional Care<\/strong> line, hair salon’s quality products available for the end client.<\/p>\n

      [\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_single_image image=”2067″ img_size=”full”][\/vc_column_inner][\/vc_row_inner][\/vc_tab][vc_tab title=”2012″ tab_id=”1441882629097-16-7″][vc_row_inner][vc_column_inner width=”1\/2″][vc_column_text]<\/p>\n

      Herbal launches in Spain the first solid shampoo made with 100% natural oils, sold in the mass market.<\/p>\n

      [\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_single_image image=”2069″ img_size=”full”][\/vc_column_inner][\/vc_row_inner][\/vc_tab][vc_tab title=”2013″ tab_id=”1441882655566-18-1″][vc_row_inner][vc_column_inner width=”1\/2″][vc_column_text]<\/p>\n

      Professional Treatment collection launches its shampoos to treat excess dandruff, grease and hair loss.<\/p>\n

      [\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_single_image image=”2071″ img_size=”full” alignment=”center”][\/vc_column_inner][\/vc_row_inner][\/vc_tab][vc_tab title=”2015″ tab_id=”1441882655491-17-0″][vc_row_inner][vc_column_inner width=”1\/2″][vc_column_text]<\/p>\n

      The collection of shampoo treatment is extended with two more products: No sulphates<\/strong>, for sensitive scalp; and Silver White<\/strong> for gray hair.<\/p>\n

      [\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][\/vc_column_inner][\/vc_row_inner][\/vc_tab][\/vc_tabs][\/vc_column][\/vc_row][vc_row][vc_column]

      <\/div>
      <\/span>INTERNATIONALIZATION<\/span><\/div><\/div>
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      The XXI century marked the beginning of Herbal’s international expansion. Currently, we are present in more than twenty countries from different continents.<\/p>\n

      \u2022 2005:<\/strong> The Mexican subsidiary of the world’s leading shopping centres, Wall-Mart, includes herbal products on their shelves.
      \n\u2022 During the following years Herbal started its Export Department and has been penetrating markets as diverse as Southeast Asia and the Maghreb.
      \nThe expansion went as follows:
      \n\u2022 2010:<\/strong> Morocco and Bulgaria.
      \n\u2022 2012:<\/strong> Lithuania, Portugal, Iraq, South Korea and Turkey.
      \n\u2022 2013:<\/strong> Algeria, France, India, Gabon, Malta, Cyprus, Canada, Taiwan and Greece.
      \n\u2022 2014:<\/strong> Iran, Poland, Tunisia, Thailand and United Arab Emirates.
      \n\u2022 2015:<\/strong> Egypt.
      \n[\/vc_column_text]

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      <\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

      [vc_row][vc_column][vc_column_text] The passion for natural extracts is Herbal Hispania’s raison d’\u00eatre. Ever since its inception Herbal Hispania had a very clear vision of where to be within the cosmetic sector and its brand values: maintaining a strong link between Mother Nature and skin and hair care, providing high quality products based on the benefits of…<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2638","page","type-page","status-publish","hentry","description-off"],"_links":{"self":[{"href":"https:\/\/herbal.es\/en\/wp-json\/wp\/v2\/pages\/2638","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/herbal.es\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/herbal.es\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/herbal.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/herbal.es\/en\/wp-json\/wp\/v2\/comments?post=2638"}],"version-history":[{"count":12,"href":"https:\/\/herbal.es\/en\/wp-json\/wp\/v2\/pages\/2638\/revisions"}],"predecessor-version":[{"id":3571,"href":"https:\/\/herbal.es\/en\/wp-json\/wp\/v2\/pages\/2638\/revisions\/3571"}],"wp:attachment":[{"href":"https:\/\/herbal.es\/en\/wp-json\/wp\/v2\/media?parent=2638"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}